Burton, P. W., & Purvis, S. C. (1992). Which ad pulled best?: 50 case histories on how to write and design ads that work (6th ed.). NTC Business Books.
Cita Chicago Style (17a ed.)Burton, Philip Ward, y Scott C. Purvis. Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work. 6th ed. Lincolnwood: NTC Business Books, 1992.
Cita MLA (9a ed.)Burton, Philip Ward, y Scott C. Purvis. Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work. 6th ed. NTC Business Books, 1992.
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