A scientist's guide to talking with the media practical advice from the Union of Concerned Scientists
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| Format: | Book |
| Language: | Inglés |
| Published: |
New Brunswick, N.J. :
Rutgers University Press
cop. 2006
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| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000229249708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- We need to talk
- Hope for the best, prepare for the worst
- Why reporters do what they do
- Do you hear what you're saying?
- Mastering the interview
- A reporter's most trusted source : you
- Choosing the right communication tools
- The scientist as celebrity and activist.
