Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand

Deep branding on the Internet applying heat and pressure online to ensure a lasting brand

Bibliographic Details
Main Author: Braunstein, Marc (-)
Other Authors: Levine, Edward H.
Format: Book
Language:Inglés
Published: Roseville, Calif. : Prima venture c2000.
Subjects:
Marketing en Internet
Mercancías > Gestión.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000192209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xx, 380 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. 362-370) and index.
ISBN:9780761525325

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