The advertised mind ground-breaking insights into how our brains respond to advertising

Bibliographic Details
Main Author: Du Plessis, Erik (-)
Format: Book
Language:Inglés
Published: London ; Sterling, VA : Millward Brown/Kogan Page 2005
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000153029708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXIV, 232 p. : il. ; 25 cm
Bibliography:Incluye referencias bibliográficas (p. [221]-226) e índice
ISBN:9780749443665