Understanding integrated marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Pasig City, Philippines :
University of Asia and the Pacific, Institute of Communication
cop. 2002
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000083659708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | Revisión de la tesis doctoral del autor |
|---|---|
| Physical Description: | xxvi, 292 p. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 270-292). |
| ISBN: | 9789718527573 |
