Corporate branding purpose/people/process : towards the second wave of corporate branding
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Køge, Denmark ; Herndon, VA :
Copenhagen Business School Press
2005.
|
| Edition: | 1. ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000029679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 252 p. : il. ; 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 233-252) |
| ISBN: | 9788763001403 |
