Only Connect
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and cr...
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| Formato: | Otros |
| Publicado: |
Madrid
LID Editorial Empresarial, S.L
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| Colección: | LID Publishing
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| Materias: | |
| Acceso en línea: | Texto completo en Odilo |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/Odilo00048857 |
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