APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., McDaniel, C., Meza Staines, G., & Mauri Hernández, M. E. (2011). Marketing (11a. edición.). Cengage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, Carl McDaniel, Guadalupe Meza Staines, and Martha Elsa Mauri Hernández. Marketing. 11a. edición. México: Cengage Learning, 2011.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 11a. edición. Cengage Learning, 2011.