Mission-based marketing : positioning your not-for-profit in an increasingly competitive world

Mission-based marketing positioning your not-for-profit in an increasingly competitive world

Bibliographic Details
Main Author: Brinckerhoff, Peter C., 1952- (-)
Format: eBook
Language:Inglés
Published: Hoboken, NJ : John Wiley & Sons c2010.
Edition:3rd ed
Subjects:
Nonprofit organizations > Marketing.
Marketing.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179559
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB179559
Request an interlibrarian loan: Email
Description
Physical Description:xiii, 242 p.
Bibliography:Includes bibliographical references and index.

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