Cita APA (7a ed.)

Aaker, D. (2013). Three threats to brand relevance: Strategies that work. Jossey-Bass.

Cita Chicago Style (17a ed.)

Aaker, David. Three Threats to Brand Relevance: Strategies That Work. San Francisco: Jossey-Bass, 2013.

Cita MLA (9a ed.)

Aaker, David. Three Threats to Brand Relevance: Strategies That Work. Jossey-Bass, 2013.