Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
John Wiley & Sons
c2007.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178921 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB178921 |
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Table of Contents:
- Talking "at" versus talking "with"
- The many-to-many model
- Can marketing be a conversation?
- The birth of generation i
- The rise of the prosumer
- The new consumerism
- The six Cs: three phases of conversation
- The content-conversation relationship
- What conversations are in your future?
- Why are you so afraid of conversation?
- The ten tenets of good conversation
- The five ways you can join the conversation
- When conversation isn't conversation at all
- Where does conversation fit in?
- Conversation through community
- Conversation through dialogue
- Conversation through partnership
- Getting started: the manifesto for experimentation
- Does conversation work?
- Do you speak conversation? Take the test.
