APA (7th ed.) Citation

Port, M., & Marshall, E. (2008). The contrarian effect: Why it pays (big) to take typical sales advice and do the opposite. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Port, Michael, and Elizabeth Marshall. The Contrarian Effect: Why It Pays (big) to Take Typical Sales Advice and Do the Opposite. Hoboken, N.J.: John Wiley & Sons, 2008.

MLA (9th ed.) Citation

Port, Michael, and Elizabeth Marshall. The Contrarian Effect: Why It Pays (big) to Take Typical Sales Advice and Do the Opposite. John Wiley & Sons, 2008.