Cita APA (7a ed.)

Adams, R. (2010). If you build it will they come?: Three steps to test and validate any market opportunity. John Wiley & Sons, Inc.

Cita Chicago Style (17a ed.)

Adams, Rob. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity. Hoboken: John Wiley & Sons, Inc, 2010.

Cita MLA (9a ed.)

Adams, Rob. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity. John Wiley & Sons, Inc, 2010.