Cita APA (7a ed.)

Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons, Inc.

Cita Chicago Style (17a ed.)

Kotler, Philip, Hermawan Kartajaya, y Iwan Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken, N.J.: John Wiley & Sons, Inc, 2010.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing 3.0: From Products to Customers to the Human Spirit. John Wiley & Sons, Inc, 2010.