APA (7th ed.) Citation

Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Wiley Pub.

Chicago Style (17th ed.) Citation

Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Indianapolis, Ind.: Wiley Pub, 2008.

MLA (9th ed.) Citation

Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Wiley Pub, 2008.

Warning: These citations may not always be 100% accurate.