Cita APA (7a ed.)

Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Wiley Pub.

Cita Chicago Style (17a ed.)

Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Indianapolis, Ind.: Wiley Pub, 2008.

Cita MLA (9a ed.)

Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Wiley Pub, 2008.