APA (7th ed.) Citation

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley.

Chicago Style (17th ed.) Citation

Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0: Moving from Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing 4.0: Moving from Traditional to Digital. Wiley, 2017.