Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding

Bibliographic Details
Main Author: Hatch, Mary Jo (-)
Other Authors: Schultz, Majken
Format: eBook
Language:Inglés
Published: San Francisco : Jossey-Bass c2008.
Edition:1st ed
Subjects:
Corporate image.
Corporate culture.
Branding (Marketing)
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177501
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB177501
Request an interlibrarian loan: Email
Description
Item Description:"Reputation Institute publications"--Jacket.
Physical Description:xix, 266 p. : ill
Bibliography:Includes bibliographical references (p. 247-249) and index.

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