Cita APA (7a ed.)

Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.

Cita Chicago Style (17a ed.)

Hatch, Mary Jo, y Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.

Cita MLA (9a ed.)

Hatch, Mary Jo, y Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.