Game-changing strategies how to create new market space in established industries by breaking the rules

Bibliographic Details
Main Author: Markides, Constantinos (-)
Format: eBook
Language:Inglés
Published: San Francisco, CA : Jossey-Bass c2008.
Edition:1st ed
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177461
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB177461
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Description
Physical Description:xxv, 222 p. : ill
Bibliography:Includes bibliographical references (p. 205-210) and index.