Game-changing strategies how to create new market space in established industries by breaking the rules
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass
c2008.
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| Edición: | 1st ed |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177461 |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB177461 |
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Tabla de Contenidos:
- The innovation is in the business model
- Discovering new business models
- Creativity is not enough : from discovering to implementing new business models
- Using dual business models to compete : is a separate unit necessary?
- Separation is not enough : how to achieve ambidexterity
- Responding to business-model innovation
- When would established firms discover new business models?
- Rethinking innovation in the big firm.
