Cita APA (7a ed.)

Yip, G. S., & Bink, A. J. M. (2007). Managing global customers: An integrated approach. Oxford University Press.

Cita Chicago Style (17a ed.)

Yip, George S., y Audrey J. M. Bink. Managing Global Customers: An Integrated Approach. Oxford ; New York: Oxford University Press, 2007.

Cita MLA (9a ed.)

Yip, George S., y Audrey J. M. Bink. Managing Global Customers: An Integrated Approach. Oxford University Press, 2007.