The fast path to corporate growth : leveraging knowledge and technologies to new market applications

The fast path to corporate growth leveraging knowledge and technologies to new market applications

Bibliographic Details
Main Author: Meyer, Marc H. (-)
Format: eBook
Language:Inglés
Published: Oxford ; New York : Oxford University Press 2007.
Subjects:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=164195
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB164195
Request an interlibrarian loan: Email
Table of Contents:
  • IBM rises from the ashes
  • A framework for action
  • Segmenting markets for growth
  • Understanding user needs
  • Creating design concepts, prototyping, and validating design choices
  • How Honda innovates
  • Product line and platform development
  • Honda's Element comes to life
  • Business model innovation
  • New brand and product line development at Mars
  • Making the business case
  • Executive decision making
  • Leading teams to growth.

Similar Items