The fast path to corporate growth leveraging knowledge and technologies to new market applications
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press
2007.
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| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=164195 |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB164195 |
Solicitar por préstamo interbibliotecario:
Correo
Tabla de Contenidos:
- IBM rises from the ashes
- A framework for action
- Segmenting markets for growth
- Understanding user needs
- Creating design concepts, prototyping, and validating design choices
- How Honda innovates
- Product line and platform development
- Honda's Element comes to life
- Business model innovation
- New brand and product line development at Mars
- Making the business case
- Executive decision making
- Leading teams to growth.
