Consumer boycotts effecting change through the marketplace and the media

Bibliographic Details
Main Author: Friedman, Monroe (-)
Format: eBook
Language:Inglés
Published: New York : Routledge 1999.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=163839
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB163839
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Table of Contents:
  • Consumer boycott basics
  • Factors affecting boycott success
  • Labor boycotts
  • Consumer economic boycotts
  • Minority group initiatives : African American boycotts
  • Boycott initiatives of other minority groups
  • Boycotts by religious groups
  • Ecological boycotts
  • Consumer "buycotts"
  • Boycott issues and tactics in historical perspective.