Corporate community involvement the definitive guide to maximizing your business' societal engagement
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and...
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| Format: | eBook |
| Language: | Inglés |
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Stanford, Calif. : Sheffield, UK :
Stanford University Press ; Greenleaf
c2010.
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| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=160534 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB160534 |
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Table of Contents:
- Introduction: Corporate Community Involvement: what it is, what it is not
- How to develop the right community, involvement strategy
- Company roles, responsibilities, and skills in Community Involvement
- 'How much does it cost?' How to budget for corporate Community Involvement
- How to manage corporate giving, foundations, and disaster relief
- Integrating Community Involvement into your core business: how to work with operations, marketing, and HR
- Make it stand out: how to create and implement leading Community Involvement programs
- How to manage cross-sector collaboration
- The power of employee involvement
- 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement
- 'But why haven't we heard about this before?' Communicating your Community Involvement effectively
- 'I knew it would be worthwhile.' Overcoming challenges and instigating change.
