Cita APA (7a ed.)

Raab, G. (2008). Customer relationship management: A global perspective. Gower.

Cita Chicago Style (17a ed.)

Raab, Gerhard. Customer Relationship Management: A Global Perspective. Aldershot, Hampshire, England ; Burlington, VT: Gower, 2008.

Cita MLA (9a ed.)

Raab, Gerhard. Customer Relationship Management: A Global Perspective. Gower, 2008.