E-Service new directions in theory and practice
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Armonk, N.Y. :
M.E. Sharpe
c2002.
|
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=159615 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB159615 |
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Table of Contents:
- The era of e-service / Roland T. Rust and P.K. Kannan
- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby
- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter
- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms
- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu ... [et al.]
- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim
- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer
- Real-time marketing in e-services / Sajeev Varki
- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley
- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon
- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver
- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino
- Performance metrics and successful e-government services / Joan Steyaert.
