Gaining influence in public relations the role of resistance in practice
| Main Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers
2006.
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| Series: | LEA's communication series
LEA's communication series |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=154643 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB154643 |
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Table of Contents:
- Influence in public relations and why it's important
- Public relations roles, responsibilities, and the "right thing"
- Resistance, politics, and power relations
- Identifying and using influence resources in public relations
- Alpha approaches in public relations: the use of sanctioned influence tactics
- The communication change project at whirlpool: converting power into performance
- Omega approaches in public relations: the use of unsanctioned influence tactics
- The use of dissent in public relations
- The power of political will and intelligence
- Breaking out of the "Iron cage" of practice
- A public relations manifesto
- Appendix: the dissent survey.
