Cita APA (7a ed.)

Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Elsevier/Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

Chiu, Susan, y Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.

Cita MLA (9a ed.)

Chiu, Susan, y Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Elsevier/Butterworth-Heinemann, 2008.