Cita APA (7a ed.)

Payne, A. (2006). Handbook of CRM: Achieving excellence in customer management. Elsevier Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

Payne, Adrian. Handbook of CRM: Achieving Excellence in Customer Management. Amsterdam ; London: Elsevier Butterworth-Heinemann, 2006.

Cita MLA (9a ed.)

Payne, Adrian. Handbook of CRM: Achieving Excellence in Customer Management. Elsevier Butterworth-Heinemann, 2006.