Marketing information : a strategic guide for business and finance libraries

Marketing information a strategic guide for business and finance libraries

Bibliographic Details
Main Author: Diamond, Wendy, 1953- (-)
Other Authors: Oppenheim, Michael R.
Format: eBook
Language:Inglés
Published: Binghamton, NY : Haworth Information Press [2004]
Subjects:
Marketing research > Handbooks, manuals, etc.
Strategic planning > Handbooks, manuals, etc.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=149445
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB149445
Request an interlibrarian loan: Email
Table of Contents:
  • Introduction
  • Researching the competitive environment
  • Research about customers
  • Research for the promotional strategy
  • Researching the sales strategy
  • Researching price, packaging, and place
  • Special topics.

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