"Show us what you've got!" building and managing strong brands in Ireland's service SMEs

Bibliographic Details
Main Author:	Horan, Gillian (-)
Other Authors:	Tiernan, Siobhán, O'Dwyer, Michele
Format:	eBook
Language:	Inglés
Published:	Newcastle upon Tyne : Cambridge Scholars 2010.
Subjects:	Small business > Ireland > Management. Branding (Marketing) > Ireland. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=144161
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB144161

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Description
Physical Description:	ix, 190 p. : ill
Bibliography:	Includes bibliographical references (p. [175]-185).

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