APA (7th ed.) Citation

Horan, G., Tiernan, S., & O'Dwyer, M. (2010). "Show us what you've got!": Building and managing strong brands in Ireland's service SMEs. Cambridge Scholars.

Chicago Style (17th ed.) Citation

Horan, Gillian, Siobhán Tiernan, and Michele O'Dwyer. "Show Us What You've Got!": Building and Managing Strong Brands in Ireland's Service SMEs. Newcastle upon Tyne: Cambridge Scholars, 2010.

MLA (9th ed.) Citation

Horan, Gillian, et al. "Show Us What You've Got!": Building and Managing Strong Brands in Ireland's Service SMEs. Cambridge Scholars, 2010.