Cita APA (7a ed.)

Jones, J. P., & Slater, J. (2003). What's in a name?: Advertising and the concept of brands (2nd ed.). M.E. Sharpe.

Cita Chicago Style (17a ed.)

Jones, John Philip, y Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2003.

Cita MLA (9a ed.)

Jones, John Philip, y Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. M.E. Sharpe, 2003.