Writing health communication an evidence-based guide

Detalles Bibliográficos
Otros Autores: Abraham, Charles (-), Kools, Marieke, 1978-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Los Angeles : Sage 2012.
Materias:
Acceso en línea:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141600
Ver en Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB141600
Solicitar por préstamo interbibliotecario: Correo
Tabla de Contenidos:
  • Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham
  • Designing easy-to-read text / James Hartley
  • Making written materials easy to understand / Marieke Kools
  • Making written materials easy to use / Marieke Kools
  • Using graphics effectively in text / Patricia Wright
  • Developing evidence-based content for health promotion materials / Charles Abraham
  • Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham
  • Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok
  • Message framing / Marieke Q. Werrij ... [et al.]
  • Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema
  • Conclusions and recommendations / Charles Abraham and Marieke Kools.