MacInnis, D. J., Park, C. W., & Priester, J. W. (2009). Handbook of brand relationships. M.E. Sharpe.
Cita Chicago Style (17a ed.)MacInnis, Deborah J., C. Whan Park, y Joseph W. Priester. Handbook of Brand Relationships. Armonk, N.Y.: M.E. Sharpe, 2009.
Cita MLA (9a ed.)MacInnis, Deborah J., et al. Handbook of Brand Relationships. M.E. Sharpe, 2009.
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