APA (7th ed.) Citation

Kahn, K. B. (2015). Product planning essentials. Routledge.

Chicago Style (17th ed.) Citation

Kahn, Kenneth B. Product Planning Essentials. Oxfordshire, England ; New York, New York: Routledge, 2015.

MLA (9th ed.) Citation

Kahn, Kenneth B. Product Planning Essentials. Routledge, 2015.