Branding in governance and public management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
Routledge
2012.
|
| Series: | Routledge critical studies in public management ;
8. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=140255 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB140255 |
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Table of Contents:
- The rise of branding in governance processes
- The many faces of branding: definitions, functions, and forms
- Branding to influence perceptions about policy problems and solutions
- Branding to activate, motivate, and bind stakeholders in governance processes
- Brands and the media: communicating with the outside world
- Branding as governance strategy
- Risks and limits of branding
- Brands and governance: towards interactive forms of branding.
