The essentials of marketing research

Bibliographic Details
Other Authors: Silver, Lawrence S., 1948- (-), Wrenn, Bruce
Format: eBook
Language:Inglés
Published: New York : Routledge 2013.
Edition:3rd ed
Subjects:
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Description
Item Description:Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Physical Description:ix, 362 p. : ill
Bibliography:Includes bibliographical references and index.