Cita APA (7a ed.)

Silver, L. S., & Wrenn, B. (2013). The essentials of marketing research (3rd ed.). Routledge.

Cita Chicago Style (17a ed.)

Silver, Lawrence S., y Bruce Wrenn. The Essentials of Marketing Research. 3rd ed. New York: Routledge, 2013.

Cita MLA (9a ed.)

Silver, Lawrence S., y Bruce Wrenn. The Essentials of Marketing Research. 3rd ed. Routledge, 2013.