Global advertising, attitudes and audiences
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
Routledge
2011.
|
| Series: | Routledge advances in management and business studies ;
44 |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137967 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB137967 |
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Table of Contents:
- Audiences articulating advertising
- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
- Interpreting place branding : absorbing or alienating?
- From productive consumer to reflective citizen : a reception study of advertising academia online
- Cellphone connections : audiences activating Agora
- Mall-eable media marketing : "give reality the slip?"
- Banks, blogging and reflexive branding.
