The business of champagne : a delicate balance

The business of champagne a delicate balance

"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...

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Bibliographic Details
Other Authors: Charters, Stephen (-)
Format: eBook
Language:Inglés
Published: New York ; London : Routledge 2012.
Series:Routledge studies of gastronomy, food and drink
Subjects:
Wine industry > France > Champagne-Ardenne.
Champagne (Wine) > Economic aspects.
Wine and wine making.
Wine industry.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136866
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB136866
Request an interlibrarian loan: Email
Table of Contents:
  • pt. 1. Context
  • pt. 2. The place and the land
  • pt. 3. Creating the myth and selling the wine
  • pt. 4. Managing the industry
  • pt. 5. Reflecting on champagne.

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