APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2012). Concise encyclopedia of advertising. Routledge.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. New York: Routledge, 2012.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. Routledge, 2012.