Cita APA (7a ed.)

Clow, K. E., & Baack, D. (2012). Concise encyclopedia of advertising. Routledge.

Cita Chicago Style (17a ed.)

Clow, Kenneth E., y Donald Baack. Concise Encyclopedia of Advertising. New York: Routledge, 2012.

Cita MLA (9a ed.)

Clow, Kenneth E., y Donald Baack. Concise Encyclopedia of Advertising. Routledge, 2012.