Cita APA (7a ed.)

French, J., Reynolds, L., & Merritt, R. (2011). Social marketing casebook. SAGE.

Cita Chicago Style (17a ed.)

French, Jeff, Lucy Reynolds, y Rowena Merritt. Social Marketing Casebook. Los Angeles ; London: SAGE, 2011.

Cita MLA (9a ed.)

French, Jeff, et al. Social Marketing Casebook. SAGE, 2011.