The marketing matrix how the corporation gets its power-- and how we can reclaim it
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2013.
|
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136097 |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB136097 |
Solicitar por préstamo interbibliotecario:
Correo
Tabla de Contenidos:
- Out of control
- The soft power of corporate marketing
- The customer always comes second
- A tyranny of choice
- Not exactly lying
- Suffer the little children
- Digital redemption?
- A very mixed blessing
- Marketing to power
- Solutions
- In search of solutions
- Power to the people
- Marketing as if people mattered.
