Qualitative consumer & marketing research

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

Full description

Bibliographic Details
Other Authors: Belk, Russell W., author (author), Fischer, Eileen, 1959- author, Kozinets, Robert V., 1964- author
Format: eBook
Language:Inglés
Published: London : SAGE 2013.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136009
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB136009
Request an interlibrarian loan: Email

Similar Items