Does marketing need reform? fresh perspectives on the future

Bibliographic Details
Other Authors:	Sheth, Jagdish N. (-), Sisodia, Rajendra
Format:	eBook
Language:	Inglés
Published:	Armonk, N.Y. : M.E. Sharpe 2006.
Subjects:	Marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=135753
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB135753

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Description
Physical Description:	1 online resource (vii, 352 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9781317472889

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