Lee, M., & Johnson, C. (2005). Principles of advertising: A global perspective (2nd ed.). Haworth Press.
Cita Chicago Style (17a ed.)Lee, Monle, y Carla Johnson. Principles of Advertising: A Global Perspective. 2nd ed. New York: Haworth Press, 2005.
Cita MLA (9a ed.)Lee, Monle, y Carla Johnson. Principles of Advertising: A Global Perspective. 2nd ed. Haworth Press, 2005.
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